It's the house of two Julies... the little shop that could along Conway's main drag. Doughnuts, sugar cookies and butterfly rolls draw in customers in a constant stream. Ed's Custom Bakery puts out hot pastries and coffee six days a week, and not seeing a parking lot full of cars when the neon is on is inconceivable.
The province of Ed Bradley, Julie Henry and Julie Goodnight -- Ed's has long been a staple in the community. Best known for those fluffy doughnuts and for toad cookies during Toad Suck Daze... it's also a great place to find pie. Those pies usually reside in a standing cooler off to the right side of the store -- lemon meringue, pecan, French coconut, Dutch apple..
And then this -- the sugar cookie cherry pie. That's not what it's called on the menu, but it is apt. The cherry pie comes in a thick sugared crust that gives an entirely different flavor to the pie from a traditional pastry pie. Best of all, the thicker high-sugar crust is less likely to tump over and smush on the ride home.
Ed’s Custom Bakery
256 Oak Street
Conway, AR 72032
Find the bakery on Facebook.